NCAA Hires LVSC to Flag Gamblers, Preserves Fan Equity

In relation to the fan equity post I made earlier, I turn your attention to a relevant article today on the front page of the Wall Street Journal. It is nice to see that the NCAA is making efforts to preserve the interests and passion of the fans. It is a double-edged sword in these gambling cases because fans have cognitive equity differences in their relation to sports. This diversity allows many sports seekers to enjoy sports in a variety of ways. For example with sport and gambling, the typical March Madness bracket-filler-outer may only put money in his/her office pool, or it could be the gentlemen betting, more regularly, on point spreads every Sunday, or even the heavy gambler whose only tie to sports is their love of wagering, which keeps them interested. Some may like to moderately gamble or not gamble at all. These diverse gambling types aren't the issue of focus and shouldn't be. The issue involves the "sports insiders" who should not be allowed to gamble because of their information, position and power. I believe it is necessary for leagues to hire organizations like the LVSC in order to preserve the value of the game in the eyes of fans.